1st Step: Choosing the first 3.

Which are the 3 STRATEGIC Sectors of the economy that we can approach with our [CSP] that will result in the most: TTV / TRACTION / SHOPPER ACCOUNTS [USERS]?

Rationale.
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"Startups need to take their customers’ perspective to understand how to approach the market. They should think about what the customers are trying to achieve and what problems they need to solve — and then think about how the product can help them be successful."

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"Figuring out a go-to-market approach is no trivial exercise — it separates the companies that will be successful and sustainable from those that won’t." - HBR

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. ONVO will use a Binary Decision Matrix to customize segment penetration.

. This Matrix processes a set of consecutive A or B routes that untangle a unique roadmap.

. This Mapping allows choosing short, mid, long term GTM outreach, without excluding by omission of analysis any relevant sector.

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. Defining MASS generation of ONVO's KPI's must be a Precondition before implementing the Decision Matrix.

. This must be done for EACH Space / Subspace / Segment / Merchant

. ONVO must and will be better prepared than anyone to approach the Spaces / Merchants

. By following the Decision Matrix we will not go to battle unprepared

. We will craft a USP for each selected target that conveys we understand them

. The selected targets will undeniably know we feel their pains / needs and that we know how to get them to Sell more and Sell Better

. We will choose, prioritize and target the first 3, map the next 2 and the subsequent 5 for a total of 10 Strategic Spaces

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. Q : How do we know if we are READY to approach a Space / Subspace / Merchant?
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. A : Applying the ONVO Binary Decision Matrix

1st Step: Choosing the first 3.

.

. ONVO will use a Binary Decision Matrix to customize segment penetration.

. This Matrix processes a set of consecutive A or B routes that untangle a unique roadmap.

. This Mapping allows choosing short, mid, long term GTM outreach, without excluding by omission of analysis any relevant sector.

. Defining MASS generation of ONVO's KPI's must be a Precondition before implementing the Decision Matrix.

. This must be done for EACH Space / Subspace / Segment / Merchant

. ONVO must and will be better prepared than anyone to approach the Spaces / Merchants

. By following the Decision Matrix we will not go to battle unprepared

. We will craft a USP for each selected target that conveys we understand them

. The selected targets will undeniably know we feel their pains / needs and that we know how to get them to Sell more and Sell Better

. We will choose, prioritize and target the first 3, map the next 2 and the subsequent 5 for a total of 10 Strategic Spaces

For each of the pre selected Targets: The Binary Decision Matrix must be processed _

. _Binary Decision Matrix MIRO Board

. Q : How do we know if we are READY to approach a Space / Subspace / Merchant?‍. A : Applying the ONVO Binary Decision Matrix

1st Step: Choosing the first 3.

.

. ONVO will use a Binary Decision Matrix to customize segment penetration.

. This Matrix processes a set of consecutive A or B routes that untangle a unique roadmap.

. This Mapping allows choosing short, mid, long term GTM outreach, without excluding by omission of analysis any relevant sector.

. Defining MASS generation of ONVO's KPI's must be a Precondition before implementing the Decision Matrix.

. This must be done for EACH Space / Subspace / Segment / Merchant

. ONVO must and will be better prepared than anyone to approach the Spaces / Merchants

. By following the Decision Matrix we will not go to battle unprepared

. We will craft a USP for each selected target that conveys we understand them

. The selected targets will undeniably know we feel their pains / needs and that we know how to get them to Sell more and Sell Better

. We will choose, prioritize and target the first 3, map the next 2 and the subsequent 5 for a total of 10 Strategic Spaces

For each of the pre selected Targets: The Binary Decision Matrix must be processed _

. _Binary Decision Matrix MIRO Board

. Q : How do we know if we are READY to approach a Space / Subspace / Merchant?
‍
. A : Applying the ONVO Binary Decision Matrix