FMWK SECTOR _ CATEGORY 3

The first 5 Spaces have been pre-selected due to their high TMV potential, the opportunities presented from pre existing company relationships and their fit with our [CSP]

There will be specific Subspaces that present EFFORT to adapt the [CSP] in those cases: revert to the BINARY DECISION MATRIX and coordinate with Management + Product / Tech.

Generating or embarking on a PRODUCT EFFORT must always be only for cases that can generate replicability and scalability (not single use merchants)*

Exceptions will apply but will always be from C-Suite overrides (case: INDI ^ )

The following are the 5 initial Spaces and the initial tactical approach implementation for each of them _

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PHASE 1.1 OCT_NOV - TARGETS

LINK TO SHEET: OCT_NOV 2022: C.A.R. SECOND SET OF TARGETS:

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SPORTS, FITNESS & EVENTS

< READY FOR CAR REVIEW >
‍Previously: Company 1, Company 2

A natural first layer space for ONVO leveraged on relationships and subject matter knowledge

RETAIL

< WORK IN ADVANCED PROGRESS >
Company 1, Company 2

ONVO's capabilities with the initial [CSP] enable it to pursue and close Retailers that meet the GTM criteria of Focus.

EDUCATION

< WORK IN PROGRESS >
Preparations: Company 1, Company 2

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SERVICES & MEDIA

< WORK IN PROGRESS >
Preparations: Company 1, Company 2

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< PHASE 1 >

< WORK IN PROGRESS >
Preparations: Company 1, Company 2

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HEALTH

< WORK IN PROGRESS >
Preparations: Company 1, Company 2

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For every priority Merchant [Brand-A] targeted, even though we will plan to have a bullet proof USP, we will always have a [Brand option-B] in case A stalls, rejects, or has an impediment.

The outreach protocol will be detailed in a separate section: OUTREACH PROTOCOL & FOLLOW UP

^ EVERYTHING MUST BE DOCUMENTED AND DISPOSITIONED IN ONVO's CRM ^

From the point of first contact, referral, who initiated, who was assigned the lead - to the point of first contact and the result of each interaction and subsequent follow-up MUST mandatorily be dispositioned in the CRM.
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THE MIRO BOARD 'OUTLINE STRATEGY' WILL SERVE AS GUIDELINE FOR PREPARATION > DISCOVERY > DETERMINATION

The main concerns, questions and unknowns must follow procedure and protocol to foster efficiency. The MIRO BOARD OUTLINE STRATEGY will be a useful tool and must be adapted and duly updated as ONVO's encounter with our TARGETS grants new findings that must be capitalized on for further collective use of the TEAM.

The NARRATIVE of every approach must be congruent with the brand's values and always coordinated with ONVO's Communications & Content Chief.

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"We have come to get you to sell more and sell better..." -

GTM FOCUS & EXECUTION

EVERYBODY WANTS TO KNOW THE 'WIIFM'

The first 5 Spaces have been pre-selected due to their high TMV potential, the opportunities presented from pre existing company relationships and their fit with our [CSP]

Generating or embarking on a PRODUCT EFFORT must always be only for cases that can generate replicability and scalability (not single use merchants)*

The following are the 5 initial Spaces and the initial tactical approach implementation for each of them _

PHASE 1.1 OCT_NOV - TARGETS

For every priority Merchant [Brand-A] targeted, even though we will plan to have a bullet proof USP, we will always have a [Brand option-B] in case A stalls, rejects, or has an impediment.

^ EVERYTHING MUST BE DOCUMENTED AND DISPOSITIONED IN ONVO's CRM ^

From the point of first contact, referral, who initiated, who was assigned the lead - to the point of first contact and the result of each interaction and subsequent follow-up MUST mandatorily be dispositioned in the CRM.
‍

GTM FOCUS & EXECUTION

EVERYBODY WANTS TO KNOW THE 'WIIFM'

The first 5 Spaces have been pre-selected due to their high TMV potential, the opportunities presented from pre existing company relationships and their fit with our [CSP]

Generating or embarking on a PRODUCT EFFORT must always be only for cases that can generate replicability and scalability (not single use merchants)*

The following are the 5 initial Spaces and the initial tactical approach implementation for each of them _

PHASE 1.1 OCT_NOV - TARGETS

For every priority Merchant [Brand-A] targeted, even though we will plan to have a bullet proof USP, we will always have a [Brand option-B] in case A stalls, rejects, or has an impediment.

^ EVERYTHING MUST BE DOCUMENTED AND DISPOSITIONED IN ONVO's CRM ^

From the point of first contact, referral, who initiated, who was assigned the lead - to the point of first contact and the result of each interaction and subsequent follow-up MUST mandatorily be dispositioned in the CRM.‍

From the point of first contact, referral, who initiated, who was assigned the lead - to the point of first contact and the result of each interaction and subsequent follow-up MUST mandatorily be dispositioned in the CRM.
‍