We exist because it matters

.Our reason WHY

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Leveraging on our foundational principles, we must take to market what is it that truly makes ONVO unique.

ONVO'S CEO and Founders always knew getting to "TRANSACTIONAL PHASE WOULD BE ONLY THE BEGINNING"

In line with our mission: To enable the Digitalization of Trade in Central America

And in direct relation to our PRODUCT VISION: To become the Smart Payments Engine of choice for Latam businesses that enables them to SELL MORE AND SELL BETTER...

Our GTM Shoutout must be powerful and strong. Definitive and resolute.

It must be an inspirational statement and call the attention of our Segments of Interest and Audiences.

ANGÉLICA __ 

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SMB GTM _ Rationale.

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ONVO will use a binary decision matrix to customize segment penetration with a set of consecutive A or B routes that untangle a unique roadmap for B2B+.

For B2B (Small Bizz) and D2C (Independent Bizz owner or personal business / 'single-independent person' small merchants & entrepreneurships) ONVO we'll elevate the world's consciousness (this is just to see if you guys are still paying attention... and no, we don't walk like we-work ;) .. )

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This approach results in a net-free transaction for ONVO but feels like a subsidy - [the math after the shoutout images _ ]

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DIGESTING THE SHOUTOUT STATEMENT _

. This is a mathematical exercise that runs on the following variables: 

. ONVO announces this SAY YES s/o to the first 'XXXX' businesses. The final math must be done with CEO + CFO

. The combined math contemplates an "insurance against fraud" that is offered as part of the approach the "qualifying" subspaces / Merchants

. The cost of FRAUD PROTECTION is 30$ per month to be paid by the merchants to ONVO +) 0.XX$ per txn for 3DS2 (reducing risk of CHBKS)

. We will assist the Merchants in learning to sell with ONVO LOOPS via BANK TSF's (fee for SINPE's is charged at rack rate)

. The % of the transactions the merchant does runs through cards below 2.o MM local currency will be X, but the incentive will be to stimulate BANK TFS

. The resulting CC/DC transactions divided by the quantity of SHOPPER ACCOUNTS will be the CAC of these ONVO ONE Accounts.

. The Merchant will do the promoting itself to PAY THROUGH ONVO ONE to foster traction and recurrence.

. The mathematical effect will be close to net positive, and the TMV will be maximized

. The PR and AWARENESS EFFECT priceless

. The CONSIDERATION AND TESTING EFFECT inevitable

. Terms and conditions will apply and there will be a TON of exceptions and small letter - but essentially yes: we will give them CC/DC Txns without commission. It just won't cost us anything.

. ( All this without really elevating the world's consciousness, but leaving and leveraging on a feeling we actually did. )

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