OUTREACH 

Reaching out to Strategic Segments of Interest 

. ONVO’s Value Proposition, Capabilities and “WHY” must be propagated via carefully selected megaphones

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OUR PURPOSE CAN BE UNIVERSAL = OUR MESSAGES SPECIFIC

These megaphones have to be targeted in line with the User Buyer Personas our Team has identified as potentially serviceable audiences

• Developers
• Entrepreneurs 
• Decision Makers

NOTE: Guilds and Associations like Associated Chambers & Sector Groupings are potentially strong diffusers of our message, provided we:

1. Study and analyze the group based on our GTM outreach priority of Spaces 
2. Determine a clear USP for each of the groupings we will approach 
3. Craft a message with the WIIFM for each one [* not just a feature / product tour] 
4. Identify the guilds that have the least Initial Adoption Friction to ONVO
5. Establish a schedule of concrete steps to execute within a defined time-frame so that follow up is efficient and leads to tangible results

SCRIPT AND FOLLOWUP (Followup and next steps always dispositioned in the CRM) - When a NEXT STEP includes cross-team collaboration and action items this must ALSO be duly noted and documented in the CRM, as well as adequately and clearly informed to the Team or Teams (and specific members that must tae action) so that the preparation contemplates all relevant considerations.

• This is why we are here
• Here is what ONVO can do FOR you: XXX (In case it is a Guild or grouping this WIIFY must refer to associates/members)
• We will implement this 3 step plan ( A - B - C ) 
• The next time we meet “THIS” will happen [And note / disposition with detail WHAT action items and cross team collaboration must happen/ get done]
• DATE for our next follow up - Scheduled [CRM] This must include leveling and prepping any participation of ONVO's Tech/Prod Team*
• Your members can: “X” + “Y” + “Z” with ONVO and this is how we will articulate it for them
• The first “Q” members of your organization that sign up will : [fill in the blank]
• This is the CONTENT and value added will will give you/ coordinate with you [webinars + seminars + digital transformation care-packages + benefits + others] 
• A FINAL KICKER: For example ONVO will open up a sign-up and landing page platform for your Organization in which your members/associates CAN pay their fees and dues with Recurring Payments/Subscriptions free of charge for you/or SMART COST structure. 
• Other takeaways from DISCOVERY phase of each selected Group
• EVERYTHING must be dispositioned in the CRM

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