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Planned
September 6, 2019
July 16, 2020
Startups need to take their customers’ perspective to understand how to approach the market. They should think about what the customers are trying to achieve and what problems they need to solve — and then think about how the product can help them be successful. "Figuring out a go-to-market approach is no trivial exercise — it separates the companies that will be successful and sustainable from those that won’t." - HBR
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